What We Value


Our values is the blueprint of Spur. It's the GPS that helps us to stay on-course, when we hire a new team member, establish a new vendor relationship or business partnership. It's a clear map on how to behave, how to take care of each other, our customers and vendors. It helps us to be to stay focused on what's in front of us and aim for excellence in everything we do.


  • Dream big
  • Have audacious goals
  • Be the best at what you do
  • Make a profit
  • Make a difference

Yes, we know it’s not a real word, but it is a word that resonates with us. For us, it means that we deeply believe that whatever we put our minds to can come to fruition. It’s faith that we can dream big, shoot for the impossible. Love our work, solve problems, live out our creativity, hone our craft and discover our genius.

We all have to believe in the financial well being of the business - profit is the fuel for our dreams and creativity, it supports the opportunities to touch more people and how we can make a difference in our world. 

Whether you believe you can or you believe you can’t you’re probably right.



  • Intentionality
  • Design
  • Order
  • Simplicity
  • Cleanliness

We believe that all human beings have the innate ability to recognize and enjoy beauty. We are amazed at nature—from mountain vistas, glowing sunsets to white beaches dotted with palm trees. We love opening a new Apple product and marvel not just at the new product but also the packaging and the experience of opening it.

We try to create our own visible and intangible beauty. That is why we take time with the details, plating a pastry with intention, sticking labels straight, having immaculate bathrooms, and picking up trash in the parking lot. There is beauty in a fingerprint free glass door, and clean tables with the chairs lined up. There is beauty in being organized operationally. There is so much beauty in genuinely asking a guest how’s your day going, so much beauty when you smile from your heart.



  • Timeliness
  • Teamwork
  • Do what you say you’re going to do
  • Never Procrastinate

Rhythm is an integral part of our lives. Sunrise, sunset, and the changing seasons are rhythms set for us. We also set our own rhythms, we choose the tempo we live by. Spur has its own rhythm. When we arrive late for our shift, it affects the rhythm of our team members and and our guests. When we forget to order supplies or send a team-group-text, it not only messes with our rhythm but it also interrupts the rhythm of our suppliers and co-workers.

We’re a team, not a social little league team but a professional team, on our game ready to give it all and bring the trophy home.

When we procrastinate or put things off for another time it ruins the rhythm. However, when we lean-in to the give and take of the rhythm of the whole, we have the chance to give that gift to each other. Listen and watch for the Spur rhythm and join the dance. Sometimes, it’s going to be a slow shuffle, and other times it will require some high energy hip-hop.

The moments when we see the rhythm played out—no words are needed, it just flows— it’s a thing of beauty.



  • People First
  • Be an Enchanter and a Delighter
  • Never Blame
  • Be Generous

For us at Spur, humanness can be summed up as “Love and Respect”.

It comes down to the condition of being human. We are familiar with sayings like "Love your neighbor like yourself" or "Do unto others as you would have them do unto you". This can be hard work because it requires us to redirect the focus from our own needs to attend to the person in front of us.

We have the opportunity to provide one of two experiences—a crappy one, or a great one—they both require the same amount of effort.

Always search for an opportunity to serve more than just coffee—search for an opportunity to delight our guests and your team members. 

Never blame, always take ownership and responsibility for your actions. Apologize fast and find the right solution to make it a win-win for everyone.

When you love what you do, you want to share it. Being generous is not just about giving away free drinks or making donations. It’s more a way of being, we are generous with our smiles, kindness, and care. We’re generous with our ingredients, selecting and crafting the best. We’re generous with our passion and sharing our knowledge.

We open the doors to our community and neighbors, providing a space where they, too can be generous with their genius.